{"type":"document","data":{"id":"9acdba96-63b6-4fcc-9089-f2bb55e43086","localeString":"en-GB","publishDate":"2025-08-27T11:45:44.175+02:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"ING Private Banking offers a helicopter view during the business succession. We are your sparring partner at every step of the process. Schedule an appointment."},"mainHeaderZone":{"componentType":"productHeader","coreHeader":{"body":"But when is the right time to sell? Will you transfer ownership to a family member—or not? How do you connect with potential buyers? And which experts should be involved in the process?","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/7786d23a-ffa0-4575-ad92-a72468bb6499/992023140","type":"image","width":2576,"original":"https://assets.ing.com/m/4468bf684163e400/original/992023140.jpg","extension":"jpg"},"title":"Business succession: is now the right time to sell?","subtitle":"You've worked hard for years. And now it's time to hand over your business."},"backLink":{"textLink":{"url":"/en/private-banking/knowledge-and-insights/entrepreneurship","text":"Entrepreneurship"}}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Can I achieve my goals?"},{"componentType":"paragraph","richBody":{"value":"<p>Perhaps the most important question is: can you realise your dreams by selling your business? Our Business Bankers are here to help answer all your questions—starting with that one. A key tool in this process is the personal financial plan we create for you. Using <a rel=\"noopener noreferrer\" target=\"_blank\" data-type=\"internal\" href=\"/en/private-banking/wealth-planning\">Forward Planning</a>, we simulate 750 economic scenarios to show three possible outcomes: an optimistic market, a pessimistic market, and an expected market. This gives you clear insight into the potential impact of your decisions and helps you understand what your financial future could look like. </p>"}},{"componentType":"sectionTitle","title":"Clarity and guidance throughout the transition"},{"componentType":"paragraph","richBody":{"value":"<p>Our Business Bankers can play a vital role in your succession journey. They help you maintain oversight of the entire process, act as a sounding board at every step, and support you through the emotional aspects that often come with selling a business. And once the transition is complete, they can assist you in restructuring your wealth for the next phase. </p>"}},{"componentType":"sectionTitle","title":"A network to support the transition"},{"componentType":"paragraph","richBody":{"value":"<p>We understand that you might want to speak with someone who’s been through this before—or attend an event focused on business succession. We’re happy to connect you with relevant parties, entrepreneurs, or specialists who could be valuable to you.</p>"}},{"componentType":"linkList","iconTitle":{"title":"Related"},"textLinks":[{"url":"/en/private-banking/knowledge-and-insights/entrepreneurship/business-transfer-right-timing","text":"Selling requires the right timing"},{"text":"Acquisition by a foreign party, how does it work?"},{"url":"/en/private-banking/knowledge-and-insights/entrepreneurship/business-transfer-investment-gilde","text":"Smooth business succession by Gilde-BT"}]}]},"complementaryZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Make an appointment","intro":"Let's start a conversation.","image":{"transformBaseUrl":"https://assets.ing.com/transform/3e538078-976f-4b74-b49c-90d7cd895df2/Web-12","type":"image","width":307,"original":"https://assets.ing.com/m/1d41bac33a10b194/original/Web-12.svg","extension":"svg"},"link":{"url":"/en/private-banking/customer-service"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Log in to My ING","intro":"Quick insights into your financial situation","image":{"transformBaseUrl":"https://assets.ing.com/transform/33c4e3a2-7e3d-47a1-9c6f-1993eedcdb8c/Web-13","type":"image","width":307,"original":"https://assets.ing.com/m/5aecfb619a645cd6/original/Web-13.svg","extension":"svg"},"link":{"url":"https://mijn.ing.nl/login"}}]}]}}}