{"type":"document","data":{"id":"34f0bda0-7026-43f9-87fa-26245303e616","localeString":"en-GB","publishDate":"2026-01-09T11:47:28.283+01:00","contentType":"onecms:campaignPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Buying or selling your home together with a broker from Makelaarsland."},"mainHeaderZone":{"componentType":"campaignHeader","coreHeader":{"headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/93a5d021-0822-4f95-8600-1bae6bda208d/financing-second-home-1920","type":"image","width":1920,"original":"https://assets.ing.com/m/25034cae988b58b4/original/financing-second-home-1920.jpg","extension":"jpg"},"campaignTitle":{"primaryTitle":"Buying or selling a home?"},"subtitle":"Decide for yourself how much help you need from an estate agent"},"backLink":{"textLink":{"url":"/en/personal/mortgage","text":"Mortgage"}}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"At Makelaarsland, you’re in charge of buying or selling your home"},{"componentType":"paragraph","richBody":{"value":"<p>Makelaarsland makes buying and selling a home surprisingly easy. You either do some of it yourself or let them take care of everything for you. Whichever option you choose, you’re always in the driving seat! Take advantage of extremely competitive selling service fees!</p><p>The benefits of Makelaarsland:</p><ul><li>Save thousands of euros</li><li>Local and national market knowledge</li><li>The Netherlands’ largest digital NVM-affiliated agent for over 18 years</li></ul>"}},{"componentType":"sectionTitle","title":"Buying a home"},{"componentType":"paragraph","richBody":{"value":"<p>In today’s market more than ever before, having a buying agent by your side can make all the difference! Get buying assistance from Makelaarsland. Your interests will be properly represented and you can rely on expert guidance throughout the buying process.</p>"}},{"componentType":"paragraph","title":"Choose the Aankoopcoach (buying coach) service: your low-cost buying help","richBody":{"value":"<ul><li>5 analyses of properties you’re interested in </li><li>Advice during the negotiation stage </li><li>Legal review of the purchase agreement</li><li>Remote buying assistance for €1,450 (all inclusive)</li></ul>"}},{"componentType":"paragraph","title":"Choose the Aankoopmakelaar (buying agent) service. They will take care of everything locally from start to finish","richBody":{"value":"<p>With the buying agent service, you will have a Makelaarsland agent by your side from the first viewing right through to completion day. Everything taken care of for €2,450* (all inclusive).</p><p>Yes, a buying agent costs money, but it really pays off. With a buying agent or buying coach, you get additional security. You’ll save time and won’t have to organise everything yourself. </p><p>* In Amsterdam, Rotterdam, Utrecht and The Hague, the fee is €2,950 (all inclusive).</p><p> </p>"}},{"componentType":"cta","textLink":{"url":"https://www.makelaarsland.nl/aankoopmakelaar-ing/?utm_medium=content&utm_source=ing&utm_campaign=woondiensten","text":"Tell me more about Makelaarsland"}},{"componentType":"sectionTitle","title":"Selling your home? Host viewings yourself or have someone else do it for you"},{"componentType":"paragraph","richBody":{"value":"<p>Seeing as selling your home is not something you do every day, the smart choice is to engage an expert to guide you through the process. That’s where Makelaarsland comes in. The selling process is different for everyone, so Makelaarsland lets you choose what you want to do yourself and what you want to leave to your agent. And what you do yourself you obviously won’t have to pay for!</p>"}},{"componentType":"paragraph","title":"Host viewings yourself with the Verkoop Online (sell online) service","richBody":{"value":"<p>Not only will this save you thousands of euros, it also means you can schedule viewings when it suits you best! And the only other thing you have to do is write the copy for the ad. Makelaarsland will take care of other complex matters for you, such as the negotiations, all legal matters and drafting the purchase agreement. And all that for just €1,650 (all inclusive).</p>"}},{"componentType":"paragraph","title":"Host viewings yourself with the Verkoop Lokaal (sell locally) service","richBody":{"value":"<p>Choose the Verkoop Gemak (sell with convenience) option for that. Makelaarsland will take care of everything for you, including hosting the viewings, and that for a fixed fee of €3,250* (all inclusive).</p><p>Has this got you interested? The advisers at Makelaarsland will be happy to answer any questions you may have in an information call.</p><p>*In Rotterdam, Utrecht, Den Haag, Almere en regio Amsterdam the fee is € 3.650 All-in.</p>"}},{"componentType":"cta","textLink":{"url":"https://www.makelaarsland.nl/huis-verkopen/?utm_medium=content&utm_source=ing&utm_campaign=woondiensten","text":"Tell me more about Makelaarsland "}},{"componentType":"sectionTitle","title":"ING and Makelaarsland partnership"},{"componentType":"paragraph","richBody":{"value":"<p>ING supports its customers in making their housing dreams come true by offering a wide range of ING Woondiensten (property services). Partnering with Makelaarsland enables ING to offer its customers an outstanding customer experience. </p><p>Makelaarsland is an independent, innovative, dynamic player in the real estate space in the Netherlands that is a great fit with ING’s forward-thinking mindset. </p>"}}]},"complementaryZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"serviceCard","cardType":"service","cardSize":"medium","title":"Would you like to mee us?","intro":"Start a no-obligation information call","link":{"url":"https://www.makelaarsland.nl/informatiegesprek-ing/?utm_medium=content&utm_source=ing&utm_campaign=woondiensten"}}]}]},"legalZone":{"flexComponents":[{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p>The English text of the website is a translation of the Dutch original version. This translation is intended for the customers convenience only. In case of any discrepancies between the two versions, the original Dutch version shall prevail. The mortgage offer and contract will be signed in Dutch. Also, all further communication after signing the mortgage contract will be in Dutch. You acknowledge and accept this. If any assistance or clarification is needed, we recommend contacting your mortgage advisor or to call our customer service via the ING app.</p>"}}]}}}