{"type":"document","data":{"id":"f0471683-3cd1-4d6c-83f7-6dc32694006c","localeString":"en-GB","publishDate":"2026-03-05T12:45:33.588+01:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Discover which funds might match your goals and risk profile. This selection guide makes it easier to explore your options."},"mainHeaderZone":{"componentType":"productHeader","usps":[{"body":"Understand how you can invest","icon":{"transformBaseUrl":"https://assets.ing.com/transform/ae8ed3be-dca4-41ae-809a-9c6f2127c2bf/Feedback-Check_Mark_Filledin","type":"image","width":24,"altTextEN":"check, checkmark","altTextNL":"check, vinkje","original":"https://assets.ing.com/m/7b28022e4634b7fb/original/Feedback-Check_Mark_Filledin.svg","extension":"svg"}},{"body":"Discover what suits you","icon":{"transformBaseUrl":"https://assets.ing.com/transform/ae8ed3be-dca4-41ae-809a-9c6f2127c2bf/Feedback-Check_Mark_Filledin","type":"image","width":24,"altTextEN":"check, checkmark","altTextNL":"check, vinkje","original":"https://assets.ing.com/m/7b28022e4634b7fb/original/Feedback-Check_Mark_Filledin.svg","extension":"svg"}},{"body":"Learn how others do it","icon":{"transformBaseUrl":"https://assets.ing.com/transform/ae8ed3be-dca4-41ae-809a-9c6f2127c2bf/Feedback-Check_Mark_Filledin","type":"image","width":24,"altTextEN":"check, checkmark","altTextNL":"check, vinkje","original":"https://assets.ing.com/m/7b28022e4634b7fb/original/Feedback-Check_Mark_Filledin.svg","extension":"svg"}}],"coreHeader":{"body":"Starting to invest can be exciting, especially if you're just beginning. To help you find an approach that suits your situation, we've developed four example routes. These show how people with different goals, time horizons, and risk attitudes view investing.\r\n\r\nThis page is an English translation of the original Dutch version.*","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/b264d683-40e5-45c9-afb9-2b742b50e3ea/High-angle-view-of-hand-holding-coin","type":"image","width":6000,"original":"https://assets.ing.com/m/623eedf004f5af90/original/High-angle-view-of-hand-holding-coin.jpg","extension":"jpg"},"title":"Your way of investing"},"backLink":{"textLink":{"url":"/en/personal/investing/investments-at-ing","text":"Start investing at ING"}}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Four ways of investing"},{"componentType":"paragraph","richBody":{"value":"<p><span><span><span><span>Click on a profile and discover which approach fits your situation:</span></span></span></span></p>"}},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Sophie: cautious and calm","body":"“I prefer to take small steps to avoid fluctuations.”","image":{"transformBaseUrl":"https://assets.ing.com/transform/83152eea-ada5-4f50-9a57-80111892f84d/Woman-with-green-background","type":"image","width":1888,"original":"https://assets.ing.com/m/3027f4f23055cd57/original/Woman-with-green-background.png","extension":"png"},"link":{"url":"/particulier/beleggen/beleggen-bij-ing/conservative-sophie"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Erik: balanced and deliberate","body":"“I'm looking for a balanced approach with manageable risks.”","image":{"transformBaseUrl":"https://assets.ing.com/transform/aa6cf657-fc02-44b4-b137-6549feedd68f/Man-with-blue-background","type":"image","width":1888,"original":"https://assets.ing.com/m/4fc8e225c7321ac9/original/Man-with-blue-background.png","extension":"png"},"link":{"url":"/particulier/beleggen/beleggen-bij-ing/balanced-erik"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Lucas: confident and goal-oriented","body":"“I'm open to risks as long as they align with my plans and goals.”","image":{"transformBaseUrl":"https://assets.ing.com/transform/9e79f7e4-c100-4a9c-a140-007425e7a617/Man-with-purple-background","type":"image","width":1888,"original":"https://assets.ing.com/m/1fdfae145acc1335/original/Man-with-purple-background.png","extension":"png"},"link":{"url":"/particulier/beleggen/beleggen-bij-ing/active-lucas"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Anna: adventurous and full of confidence","body":"“I like taking risks when there are growth opportunities”","image":{"transformBaseUrl":"https://assets.ing.com/transform/a3d79607-145f-4a57-8595-36499dc0ed7e/Woman-with-pink-background","type":"image","width":1888,"original":"https://assets.ing.com/m/3ee2959953da44d6/original/Woman-with-pink-background.png","extension":"png"},"link":{"url":"/particulier/beleggen/beleggen-bij-ing/dynamic-anna"}}]},{"componentType":"paragraph","richBody":{"value":"<p><span><span><span>Note: These profiles are purely informational and do not constitute investment advice. They help you understand the differences between funds and make a choice that suits your personal situation.</span></span></span></p>"}},{"componentType":"sectionTitle","title":"Did you know?"},{"componentType":"accordion","accordionList":[{"title":"Stocks & Bonds: what are the differences?","richBody":{"value":"<ul><li><span><span><span><span>Stocks give you a piece of ownership in a company. If the company grows, your investment grows too. But if the company performs poorly or the economy struggles, stock values can drop significantly.</span></span></span></span></li><li><span><span><span><span>Bonds are essentially loans to companies or governments. In return, you receive interest. They are less sensitive to market fluctuations than stocks, providing a more stable foundation.</span></span></span></span></li></ul>"}},{"title":"Inflation: Why your savings can lose value","richBody":{"value":"<p><span><span><span>Due to inflation, you may be able to buy less with the same amount in the future. Investing gives you the opportunity to let your money grow with the economy over the long term. This can help maintain your purchasing power, though it also involves risks.</span></span></span></p>"}},{"title":"Periodic investing","richBody":{"value":"<p><span><span><span>Markets fluctuate. If you invest a large amount all at once, you might do so at an unfavorable moment. By investing a fixed amount monthly, you sometimes buy at a higher price and sometimes at a lower price, but on average you take less risk. This is called periodic investing, and it means you don’t have to time the market.</span></span></span></p>"}},{"title":"Your strategy can change","richBody":{"value":"<p><span><span><span>What suits you now might not suit you in a few years. Many people choose to take less risk as they get closer to their goal. This helps prevent unexpected fluctuations from affecting your results just before the end.</span></span></span></p>"}}]},{"componentType":"sectionTitle","title":"What do you invest in?"},{"componentType":"paragraph","richBody":{"value":"<p><span><span><span>When you open a Easy Invest account, you choose from one of the four ING Global Index Portfolio funds. Our investment experts carefully assemble these funds. You don’t have to do anything.</span></span></span></p><ul><li><span><span><span><span>The index trackers (stocks and bonds) are selected for sustainability.</span></span></span></span></li></ul>"}},{"componentType":"accordion","accordionList":[{"title":"ING Global Index Portfolio funds: characteristics","richBody":{"value":"<ul><li>Through an ING Global Index Portfolio fund, you invest in index trackers at low cost.</li><li>The index trackers (stocks and bonds) are selected based on sustainability.</li><li>Our experts ensure global diversification.</li></ul>"}},{"title":"How sustainable are the ING Global Index Portfolio funds?","richBody":{"value":"<p><span><span><span>We select financially attractive stock and bond trackers with specific attention to people, planet, and society. The index trackers included in our ING Global Index Portfolio funds are assessed for sustainability by our analysts.</span></span></span></p><p><span><span><span>We do not invest in companies with harmful products such as tobacco, coal, or alcohol. We also avoid companies involved in corruption, price cartels, or environmental pollution due to poor management.</span></span></span></p><p><span><span><span>We aim to invest in companies and governments that are aware of the transition we need to make toward a sustainable economy. Investments that specifically contribute to environmental or social goals may be part of the portfolio. However, the funds are not exclusively aimed at such investments. The portfolio must offer broad diversification across companies and countries.</span></span></span></p>"}},{"title":"What are indextrackers?","richBody":{"value":"<p><span><span><span>Index trackers are investments that closely follow the value development of an index. Such an index could be the AEX, Dow Jones, or another stock index—or a bond or real estate index. The value of your investment rises or falls with the market. In Simple Investing, we select trackers that follow sustainable indices.</span></span></span></p>"}}]},{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p><span><span><span>Investing involves risks and costs. You may lose (part of) your investment. The value of your investment can fluctuate. Past performance is no guarantee of future results.</span></span></span></p><p><a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/risks-of-investing\"><span><span><span>Learn more about the risks of investing and how to manage them.</span></span></span></a></p><p> </p>"}},{"componentType":"linkList","componentStyle":"default","iconTitle":{"icon":{"transformBaseUrl":"https://assets.ing.com/transform/ca4bd086-ad04-452b-a768-a3bab9f30bb9/target3","type":"image","width":160,"original":"https://assets.ing.com/m/14aebba14f0103e2/original/target3.svg","extension":"svg"},"title":"Snel naar"},"textLinks":[{"url":"/en/personal/investing/investments-at-ing/investing-for-beginners","text":"Investing for beginners"},{"url":"https://www.ing.nl/particulier/beleggen/hoe-werkt-beleggen/beleggen-blunders","text":"Avoid beginner mistakes (Dutch only)"},{"url":"https://www.ing.nl/cards/personal/investments/process-cards/duurzaam-beleggen","text":"Sustainable investing (Dutch only)"},{"url":"/en/personal/investing/investments-at-ing/investment-calculator","text":"What does investing yield?"},{"url":"/particulier/beleggen","text":"Other investment options"},{"url":"/particulier/beleggen/beleggen-bij-ing/eenvoudig-beleggen-rendementen","text":"Historical return Easy Invest (Dutch only)"}]},{"componentType":"feature","featureName":"survey-starter?surveyName=c6a487de-f1f5-4b29-bb3c-21ea35148667&withCard=True"}]},"legalZone":{"flexComponents":[{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p><span><span>For informational purposes, we will use the name Easy Invest. The actual product name is Eenvoudig Beleggen. This translation is intended for the customer’s convenience only. In the event of any inconsistency between the English translation and the original Dutch version, the original Dutch version shall prevail.</span></span></p>"}}]}}}