{"type":"document","data":{"id":"9e99a36f-f54d-4581-b6dc-d14c5244603c","localeString":"en-GB","publishDate":"2026-04-28T13:50:51.613+02:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Follow your passion, whether that is investing or collecting sneakers. Just start."},"mainHeaderZone":{"componentType":"productHeader","coreHeader":{"body":"Following your passion so you can benefit from it later. Here you find these stories. Watch the videos, read the articles and who knows — you may get inspired. Because investing is also simply a matter of getting started. This page is an English translation of the original Dutch version.*","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/b518c3f3-5c56-4213-9038-0395f367cb52/Mechanic-kissing-a-motorbike-while-cleaning-it-in-the-workshop","type":"image","width":5537,"altTextEN":"\"\"","altTextNL":"\"\"","altTextFR":"\"\"","altTextDE":"\"\"","original":"https://assets.ing.com/m/2f0803bb4148f03b/original/Mechanic-kissing-a-motorbike-while-cleaning-it-in-the-workshop.jpg","extension":"jpg"},"title":"Starting is the best","subtitle":"That is how it works with investing too."},"backLink":{"textLink":{"url":"/en/personal/investing/investments-at-ing","text":"Start investing at ING"}}},"flexZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"The sneaker king","intro":"‘If something is your passion, you only need to start.’","image":{"transformBaseUrl":"https://assets.ing.com/transform/b0bfa6cb-a37f-4faa-9d95-111447f7cd9a/Outsole-26","type":"image","width":5472,"original":"https://assets.ing.com/m/6207cd46044197f4/original/Outsole-26.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/sneakerking"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"The planner","intro":"‘Three years on holiday or stopping work earlier.’","image":{"transformBaseUrl":"https://assets.ing.com/transform/165633d7-46bc-4eb3-b81a-78b4e73e97ec/Anne-Sophie-1","type":"image","width":5472,"original":"https://assets.ing.com/m/1e2beb09e4e2f1c5/original/Anne-Sophie-1.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/anne-sophie"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"The frontrunner","intro":"‘It is so incredibly easy that you should just start.’","image":{"transformBaseUrl":"https://assets.ing.com/transform/4aacbccd-8ba9-4dac-9880-562a4146a1e3/Christian-Thuisbelegger-4","type":"image","width":5472,"original":"https://assets.ing.com/m/28a32b6da12b4f0d/original/Christian-Thuisbelegger-4.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/start-investing-christian"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"The artist","intro":"‘I thought no one would listen to me.’","image":{"transformBaseUrl":"https://assets.ing.com/transform/e67c7c37-3ed4-4d1a-bd82-718f24278187/Divya-15","type":"image","width":5472,"original":"https://assets.ing.com/m/48cd1b2eb013a8ef/original/Divya-15.jpeg","extension":"jpeg"},"link":{"url":"/en/personal/investing/investments-at-ing/divya"}}]},{"componentType":"sectionTitle","title":"Inspired?"},{"componentType":"paragraph","richBody":{"value":"<p>Starting now with something you benefit from later: it can be that simple. This also applies to investing. ING makes it easy to start with it through <a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/easy-invest\">Easy Invest (Eenvoudig Beleggen) *</a>. Next to saving, you increase your chances to grow your money without it costing you much time or effort. You only need to start.</p>"}}]},"complementaryZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Easy Invest","intro":"Do you also want to start?","body":"Want to get more out of your savings?","image":{"transformBaseUrl":"https://assets.ing.com/transform/333195d0-ab52-4bc1-aa0b-adf4dc6d8bcc/PORTRAIT-OF-SMILING-YOUNG-WOMAN-SITTING-ON-SUNGLASSES","type":"image","width":6000,"original":"https://assets.ing.com/m/2079936086df5c30/original/PORTRAIT-OF-SMILING-YOUNG-WOMAN-SITTING-ON-SUNGLASSES.JPG","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/easy-invest"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Calculate","intro":"Want to get more out of your savings?","body":"Calculate what investing can give you on top of saving.","image":{"transformBaseUrl":"https://assets.ing.com/transform/e1186c5b-f198-47af-9b19-5c301d533df7/Midsection-of-man-holding-smart-phone","type":"image","width":5000,"altTextEN":"\"\"","altTextNL":"\"\"","altTextFR":"\"\"","altTextDE":"\"\"","original":"https://assets.ing.com/m/75d2384060ebb396/original/Midsection-of-man-holding-smart-phone.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/investment-calculator"},"promoText":"Insight within one minute"}]}]},"legalZone":{"flexComponents":[{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p>Investing brings risks and costs. You can lose your deposit or part of it. Read more about the risks of investing and how you limit them.</p><p><span><span><span><span><span><span><span><span><span><span>*For informational purposes, we will use the name Easy Invest. The actual product name, which will also appear in the onboarding flow and on your bank statements, is </span></span></span></span></span><span><span><span><span><span>Eenvoudig</span></span></span></span></span><span><span><span><span><span> Beleggen. This translation is intended for the customer’s convenience only. In the event of any inconsistency between the English translation and the original Dutch version, the original Dutch version shall prevail.</span></span></span></span></span></span></span></span></span></span></p>"}}]}}}