{"type":"document","data":{"id":"5255bc10-630d-4d3a-9bce-9a044f8924ba","localeString":"en-GB","publishDate":"2026-03-19T13:37:08.204+01:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":true,"noFollow":true},"description":"Everything you need to know to understand an investor better."},"mainHeaderZone":{"componentType":"productHeader","coreHeader":{"body":"There are already plenty of obvious facts about investing, but what secrets are hidden behind the closed doors? Discover the hidden treasures in your portfolio with these keys to successful investing. This page is an English translation of the original Dutch version.*","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/3274688e-f706-4061-9582-aaa38e539d38/Close-up-of-woman-unlocking-door","type":"image","width":5760,"original":"https://assets.ing.com/m/5bfa1d3af0db67eb/original/Close-up-of-woman-unlocking-door.jpg","extension":"jpg"},"title":"The 4 keys to successful investing"},"backLink":{"textLink":{"url":"/en/personal/investing/how-does-investing-work","text":"How investing works"}}},"complementaryZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Is time your best friend? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/12241194-c35d-420a-84b5-e3ea78a7aa16/Sleutels-tot-beleggen-AFL-1","type":"image","width":656,"original":"https://assets.ing.com/m/3208b7182bd71c06/original/Sleutels-tot-beleggen-AFL-1.PNG","extension":"png"},"link":{"url":"https://assets.ing.com/m/45450ca324039cc2/original/ING-beleggen_AFL1-Tijd_DEF.mp4"}}]},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"What do you do with your emotions? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/1e7bf17c-5be8-42b0-8443-e0c23a550f04/Sleutels-tot-beleggen-AFL-2","type":"image","width":656,"original":"https://assets.ing.com/m/74453ea53d06f940/original/Sleutels-tot-beleggen-AFL-2.PNG","extension":"png"},"link":{"url":"https://assets.ing.com/m/56d8831d540d3eec/original/ING_beleggen_AFL2_emotie_DEF.mp4"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"How can you spread your investments in the best way? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/3f0f9871-2267-49eb-bf7c-88782b4ac59c/Sleutels-tot-beleggen-AFL-3","type":"image","width":656,"original":"https://assets.ing.com/m/645b7cfc930d175d/original/Sleutels-tot-beleggen-AFL-3.PNG","extension":"png"},"link":{"url":"https://assets.ing.com/m/6015f643ed6c8827/original/ING_beleggen_AFL3_spreiden_DEF.mp4"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"How do you celebrate successes? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/ec212fb8-4100-455a-9189-32b9704053c1/Sleutels-tot-beleggen-AFL-4","type":"image","width":656,"original":"https://assets.ing.com/m/617418eab6aaf3ae/original/Sleutels-tot-beleggen-AFL-4.PNG","extension":"png"},"link":{"url":"https://assets.ing.com/m/2f981bcc72ddda77/original/ING_Beleggen_Afl-4_Succesen-subs.mp4"}}]}]},"legalZone":{"flexComponents":[{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p>Investing involves risks and costs. You can lose your deposit or part of it. <a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/risks-of-investing\">Learn more about the risks of investing.</a></p>"}},{"componentType":"paragraph","title":"See also","richBody":{"value":"<p>&gt; <a data-type=\"internal\" href=\"/en/personal/investing/how-does-investing-work/investment-blunders\">Avoid 6 mistakes when investing</a></p><p>&gt; <a data-type=\"internal\" href=\"/en/personal/investing/how-does-investing-work\">How does investing work?</a></p><p>&gt; <a data-type=\"internal\" href=\"/particulier/beleggen/hoe-werkt-beleggen/beleggingsportefeuille\">How do you build a portfolio?</a></p>"}},{"componentType":"paragraph","title":"Behind the scenes (Dutch only)","richBody":{"value":"<p>These videos are made in stop‑motion style. Each recording is made frame by frame. It is real craftsmanship, where patience and dedication can lead to a beautiful result. A bit like investing. Watch here how the artist <a href=\"https://www.instagram.com/nielshoebers/?hl=nl\">Niels Hoebers</a> works in his studio. Here you can see <a href=\"https://assets.ing.com/m/7ed0338c7b2c4126/original/sleutel_tot_beleggen_-_behind_the_scenes.mp4\">&apos;the making of&apos;’(Dutch only)</a>. Produced by <a href=\"https://yune.nl/\">Yune studio’s</a>.</p><p><br />*This translation is intended for the customer’s convenience only. In the event of any inconsistency between the English translation and the original Dutch version, the original Dutch version shall prevail.</p>"}}]}}}