{"type":"document","data":{"id":"c439dd9f-a697-4a33-9478-33dff8aeb39d","localeString":"en-GB","publishDate":"2026-04-28T14:30:28.097+02:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"Stay focused on your long‑term goals when you invest. Avoid panic and rushed decisions with the ING Investing Starter Kit."},"mainHeaderZone":{"componentType":"productHeader","coreHeader":{"body":"This page is an English translation of the original Dutch version.*","title":"Step 5: Staying calm when you invest"},"backLink":{"textLink":{"url":"/en/personal/investing/how-does-investing-work","text":"How investing works"}}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"In this podcast you will hear"},{"componentType":"paragraph","richBody":{"value":"<ul><li>Why you should keep your focus on your long‑term goal.</li><li>Why entering and exiting the market in a hurry is not helpful when you invest.</li></ul><p><a href=\"https://open.spotify.com/episode/1AlB376oHURPV6Sod53Htk?si=kJDYbdafRJqp2sEAGTfBdQ\">Listen to the podcast on Spotify</a>.</p>"},"video":{"type":"video","originalUrl":"https://assets.ing.com/m/6054e86c6490c910/original/ING-Beleggen-Starterskit-podcast-5.mp4","videoPreviewURLs":["https://assets.ing.com/asset/f9fe589f-6ce2-4bee-813e-90fe41d7ad42/mp4/ING-Beleggen-Starterskit-podcast-5.mp4"],"thumbnails":{"mini":"https://assets.ing.com/m/6054e86c6490c910/mini-ING-Beleggen-Starterskit-podcast-5.jpg","webimage":"https://assets.ing.com/m/6054e86c6490c910/webimage-ING-Beleggen-Starterskit-podcast-5.jpg","thul":"https://assets.ing.com/m/6054e86c6490c910/thul-ING-Beleggen-Starterskit-podcast-5.jpg"},"extension":["mp4"]}},{"componentType":"sectionTitle","title":"Questions about this podcast"},{"componentType":"paragraph","title":"Learned enough? Open your investment account!","richBody":{"value":"<p></p>"}},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Easy Invest (Eenvoudig Beleggen)","intro":"Our ready‑made solution","image":{"transformBaseUrl":"https://assets.ing.com/transform/fb02d4f9-a424-4cfd-a887-02af0057dc48/Young-adult-female-laughs-while-looking-at-mobile-phone-in-front-of-chalkboard-with-whimsical-writing","type":"image","width":5616,"original":"https://assets.ing.com/m/23290af957098917/original/Young-adult-female-laughs-while-looking-at-mobile-phone-in-front-of-chalkboard-with-whimsical-writing.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/easy-invest"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Self Invest (Zelf op de Beurs)","intro":"Trade with sharp rates","image":{"transformBaseUrl":"https://assets.ing.com/transform/7a2701fc-94f0-4107-a7a4-9c8d5d06c556/Large_Web-and-Screen-Smiling-business-man-using-his-mobile-phone-and-relaxing-in-his-chair-at-the-office","type":"image","width":1920,"original":"https://assets.ing.com/m/5ecb5382208b3f79/original/Large_Web-and-Screen-Smiling-business-man-using-his-mobile-phone-and-relaxing-in-his-chair-at-the-office.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/self-invest"}}]},{"componentType":"paragraph","title":"Want to learn a bit more?","richBody":{"value":"<p></p>"}},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Step 5","intro":"Back to menu","image":{"transformBaseUrl":"https://assets.ing.com/transform/af48e5e2-e8a1-43a4-a981-fe44fa4d14bd/Woman-relax-yoga-coins-scene-1","type":"image","width":1200,"original":"https://assets.ing.com/m/23738d6568dacbac/original/Woman-relax-yoga-coins-scene-1.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/step-5-stay-calm-when-investing"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Starterskit home","intro":"Terug naar de start","image":{"transformBaseUrl":"https://assets.ing.com/transform/bbb4776b-e8db-4ac1-9f01-b65db06cadd4/Box-lamp-spot","type":"image","width":160,"original":"https://assets.ing.com/m/bc241149818b190/original/Box-lamp-spot.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/investing-starters-kit"}}]},{"componentType":"sectionTitle","title":"Good to know about investing"},{"componentType":"paragraph","richBody":{"value":"<p>Investing involves risks and costs. You may lose (part of) your investment. The value of your investment can fluctuate. Results from the past do not offer any guarantee for the future. Read more about the <a href=\"https://www.ing.nl/particulier/beleggen/beginnen-met-beleggen/risicos-van-beleggen/index.html\">risk of investing</a> and how you can reduce them.    </p><p>Investments that contribute to environmental or social goals may be part of our investment products Portfolio Management (Vermogensbeheer) and Easy Invest (Eenvoudig Beleggen). However, they do not only aim to invest in these types of investments; investing in financially attractive companies is also important. For more information about the ING Sustainable Investing policy, visit <a href=\"https://www.ing.nl/ing-app-open/8.83.3-release-branch-8e986fec/\">ing.nl/ESG</a>.</p>"}}]}}}