{"type":"document","data":{"id":"afb8a349-7848-47cf-99bf-b9793e3dbc62","localeString":"en-GB","publishDate":"2026-04-28T13:49:16.446+02:00","contentType":"onecms:subCategoryPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"How does investing work? Learn to invest with the ING Investing Starter's Kit."},"mainHeaderZone":{"componentType":"categoryHeader","backLink":{"textLink":{"url":"/en/personal/investing/how-does-investing-work","text":"How investing works"}},"coreHeader":{"title":"Learning to invest with the Investing Starter's kit","subtitle":"This page is an English translation of the original Dutch version.*"}},"flexZone":{"flexComponents":[{"componentType":"paragraph","title":"Ready to start investing? Open your investment account!","richBody":{"value":"<p></p>"}},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Easy Invest (Eenvoudig Beleggen)","intro":"Our ready‑made solution","image":{"transformBaseUrl":"https://assets.ing.com/transform/fb02d4f9-a424-4cfd-a887-02af0057dc48/Young-adult-female-laughs-while-looking-at-mobile-phone-in-front-of-chalkboard-with-whimsical-writing","type":"image","width":5616,"original":"https://assets.ing.com/m/23290af957098917/original/Young-adult-female-laughs-while-looking-at-mobile-phone-in-front-of-chalkboard-with-whimsical-writing.jpg","extension":"jpg"},"link":{"url":"/en/personal/investing/investments-at-ing/easy-invest"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Self Invest (Zelf op de Beurs)","intro":"Trade at competitive rates","image":{"transformBaseUrl":"https://assets.ing.com/transform/7a2701fc-94f0-4107-a7a4-9c8d5d06c556/Large_Web-and-Screen-Smiling-business-man-using-his-mobile-phone-and-relaxing-in-his-chair-at-the-office","type":"image","width":1920,"original":"https://assets.ing.com/m/5ecb5382208b3f79/original/Large_Web-and-Screen-Smiling-business-man-using-his-mobile-phone-and-relaxing-in-his-chair-at-the-office.jpg","extension":"jpg"},"link":{"url":"/particulier/beleggen/beleggen-bij-ing/zelf-op-de-beurs"}}]},{"componentType":"sectionTitle","title":"Good to know about investing"},{"componentType":"paragraph","richBody":{"value":"<p>Investing involves risks and costs. You may lose your investment or part of it. The value of your investments can fluctuate. Past performance is not a reliable indicator of future results. <a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/risks-of-investing-per-investment-type\">Read more about the risks of investing</a> and how you can reduce them.</p><p>Investments that contribute to environmental or social goals may be part of our investment solutions Easy Invest (Eenvoudig Beleggen) and Portfolio Management (Vermogensbeheer). However, they are not exclusively focused on such investments, investing in financially attractive companies remains an important factor. For more information about ING’s sustainable investing policy, visit <a data-type=\"internal\" href=\"/en/personal/investing/sustainability/esg\">ing.en/ESG</a>.</p><p><br />*This translation is intended for the customer’s convenience only. In the event of any inconsistency between the English translation and the original Dutch version, the original Dutch version shall prevail.<br /> </p>"}}]},"freeHeaderZone":{"flexComponents":[{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Ready to get started? Click here!","intro":"3 things you need to know before you start investing","image":{"transformBaseUrl":"https://assets.ing.com/transform/0e62dfdf-1d32-4142-bc33-ad0f8e5c1f74/womanribbonsideglance","type":"image","width":160,"original":"https://assets.ing.com/m/1420168c7b4c203d/original/womanribbonsideglance.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/investments-ready-to-start"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Step 1: What you need to know about investing","intro":"What is investing, and why would you start investing?","image":{"transformBaseUrl":"https://assets.ing.com/transform/f9cd5bac-d118-4e09-8e42-5230335300d5/Women-business-chart-scene","type":"image","width":1200,"original":"https://assets.ing.com/m/4076ec149c85d810/original/Women-business-chart-scene.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/step-1-the-basics-of-investing"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Step 2: How investing works","intro":"Where can you invest, and what does investing cost?","image":{"transformBaseUrl":"https://assets.ing.com/transform/714809da-f5f7-4072-a0ae-5e7d27263a02/manhappythumbok","type":"image","width":160,"original":"https://assets.ing.com/m/10512322bf547228/original/manhappythumbok.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/stap-2-zo-werkt-beleggen"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Step 3: The rules of investing","intro":"What can investing offer you?","image":{"transformBaseUrl":"https://assets.ing.com/transform/93d566be-ff4a-4635-b79c-c6741ed6ce72/dartplay","type":"image","width":1500,"original":"https://assets.ing.com/m/3e086ec13ebab1c3/original/dartplay.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/step-3-the-most-important-rules-of-investing"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Step 4: Invest yourself or have it managed?","intro":"Easy Invest or Self Invest?","image":{"transformBaseUrl":"https://assets.ing.com/transform/d05b119d-1c15-47d9-901c-1a95ad7dfe11/manbenchbirdphonebagcoffee","type":"image","width":1600,"original":"https://assets.ing.com/m/795d94a88f0cde09/original/manbenchbirdphonebagcoffee.svg","extension":"svg"},"link":{"url":"/en/personal/investing/how-does-investing-work/step-4-let-others-invest-for-you-or-invest-yourself"}},{"componentType":"productCard","cardType":"product","cardSize":"medium","title":"Step 5: Staying calm while investing","intro":"A special page to help you stay zen","image":{"transformBaseUrl":"https://assets.ing.com/transform/a39110ff-3e7e-4c8d-8dd2-551770a6adb3/Woman-relax-yoga-coins-scene","type":"image","width":1200,"original":"https://assets.ing.com/m/80cd3e291aa535/original/Woman-relax-yoga-coins-scene.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/stap-5-rustig-blijven-bij-beleggen"}}]}]}}}