{"type":"document","data":{"id":"72ce4836-3239-47e5-86cd-62ffb82005eb","localeString":"en-GB","publishDate":"2026-04-28T14:32:10.681+02:00","contentType":"onecms:productPage","hasMacro":false,"flexPageMetadata":{"afmBanner":false,"robotInstruction":{"noIndex":false,"noFollow":false},"description":"How do you deal with falling prices? What should you do? And what should you not do?"},"mainHeaderZone":{"componentType":"productHeader","coreHeader":{"body":"We are happy to share experiences from the ING Investment Office. How can you deal with falling prices? This page is an English translation of the original Dutch version.*","headerImage":{"transformBaseUrl":"https://assets.ing.com/transform/90bc7d37-3a90-4e31-8b8b-3eebadcef256/Two-snowboarders-overlooking-the-snowy-mountains","type":"image","width":5616,"altTextEN":"\"\"","altTextNL":"\"\"","altTextFR":"\"\"","altTextDE":"\"\"","original":"https://assets.ing.com/m/498b85f5f28c962d/original/Two-snowboarders-overlooking-the-snowy-mountains.jpg","extension":"jpg"},"title":"How do you deal with falling prices?","subtitle":"As an investor you experience how investing works. You will also face changes in the value of your investments."},"backLink":{"textLink":{"url":"/en/personal/investing/how-does-investing-work","text":"How investing works"}}},"flexZone":{"flexComponents":[{"componentType":"paragraph","richBody":{"value":"<p>From our conversations with investors we know that movements on the stock market can feel exciting or stressful. And we understand that very well. Our experts at the ING Investment Office are happy to share their experience. The most important tips:</p><ol><li><strong>Stay calm</strong>. Try not to let your emotions guide you. Remember that price movements are part of <a data-type=\"internal\" href=\"/en/personal/investing\">investing</a>.</li><li><strong>Think long term</strong>. A common reaction is to sell investments when the market falls, often because of fear of losing more. Our experience is that stepping out halfway usually has a negative effect on your return. In practice many prices recover sooner or later. So try to be patient, and maybe stop following the prices for a while if it gives you an uneasy feeling.</li><li><strong>Spread your investments</strong>. Diversification is very important to absorb movements. If you invest in one company and it goes bankrupt, you can lose your money. With, for example, <a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/easy-invest\">Easy Invest</a> (Eenvoudig Beleggen) and <a data-type=\"internal\" href=\"/en/personal/investing/portfolio-management\">Portfolio Management</a> (Vermogensbeheer) your <a data-type=\"internal\" href=\"/en/personal/investing\">investments</a> are spread and so are the risks.</li><li><strong>Take out your money as little as possible</strong>. As long as you do not need the money, it is sensible to leave it invested. In this way your money can grow. If you do need it, you can of course withdraw (part of) the value.</li></ol><p>Visit our stock market news page for the latest developments and what they mean for you.</p>"},"textLinks":[{"url":"/en/personal/investing/market-news-and-views","text":"Latest Market News"}]},{"componentType":"paragraph","title":"Good to know","richBody":{"value":"<p>Investing involves risks and costs. You may lose (part of) your investment. Read more about the <a data-type=\"internal\" href=\"/en/personal/investing/investments-at-ing/risks-of-investing-per-investment-type\">risks of investing</a> and how you can reduce them.</p><p> </p><p> </p>"}},{"componentType":"linkList","iconTitle":{"title":"Discover more about investing"},"textLinks":[{"url":"/en/personal/investing","text":"Investing with ING"},{"url":"/en/personal/investing/sustainability","text":"Sustainable investing"},{"url":"/en/personal/investing/how-does-investing-work","text":"How does investing work"},{"url":"/en/personal/investing/ing-investment-office","text":"ING Investment Office"},{"url":"/en/personal/investing/market-news-and-views","text":"Market news and views"}]}]}}}