A share is proof of participation in a company’s capital. Put more simply: when you buy a share, you become a co‑owner of that company — for a very small part.
"}},{"componentType":"sectionTitle","title":"How do you make money by investing in shares?"},{"componentType":"paragraph","richBody":{"value":"Shares are traded on the stock exchange. The price (the share price) is determined by supply and demand. To estimate how the price of a share may develop, it helps to have insight into factors such as:
(Expected) company results
Future outlook
General economic conditions
If the company is doing well, the value of the share usually rises.
If you sell your shares when the value has increased, you make money. This price gain together with any dividend is called your return.
If the company makes a profit in a given year and pays out a dividend, you earn money from that as well. Companies may also choose to ‘pay’ dividend in the form of new shares.
Of course, the share price can also fall.
Examples of shares are:
Ahold Delhaize
ASML
ING
KPN
Unilever
Important: do not interpret these examples as advice to buy these specific shares.
"},"alignedImage":{"position":"right","transformBaseUrl":"https://assets.ing.com/transform/116adf76-d90d-4524-823b-27bc06a9de67/Woman-cycling-losing-hat-scene-1","original":"https://assets.ing.com/m/6639cdfd929a15d5/original/Woman-cycling-losing-hat-scene-1.svg","extension":"svg"}},{"componentType":"sectionTitle","title":"How do you invest in shares with ING?"},{"componentType":"paragraph","richBody":{"value":"You can invest with us in 4 different ways. Only with Self Invest (Zelf op de Beurs, Dutch only) can you invest in shares yourself. In the other options, we ensure your investments are well‑diversified.
Tip: Check this handy decision tool (Dutch only) and discover in 1 minute which way of investing suits you best.
Self Invest (Zelf op de beurs)
"},"icon":{"transformBaseUrl":"https://assets.ing.com/transform/eb3d520a-f5ff-41a7-8cef-dfac9e47ec8e/Savings_goals-Tools_Outline","type":"image","width":32,"altTextNL":"\"\"","original":"https://assets.ing.com/m/6c368d3243c21e12/original/Savings_goals-Tools_Outline.svg","extension":"svg"},"paragraphs":[{"componentType":"paragraph","title":"Buying and selling independently","richBody":{"value":"Easy Invest (Eenvoudig beleggen)
"},"icon":{"transformBaseUrl":"https://assets.ing.com/transform/a7d6cbed-1598-4833-9544-de6d8e2f3a10/Transactions-Payment_Request_Euro_Outline","type":"image","width":32,"altTextNL":"\"\"","original":"https://assets.ing.com/m/6716bef44a00873b/original/Transactions-Payment_Request_Euro_Outline.svg","extension":"svg"},"paragraphs":[{"componentType":"paragraph","title":"The ready‑made solution, with practically no effort required","richBody":{"value":"Portfolio Management (Vermogensbeheer)
"},"icon":{"transformBaseUrl":"https://assets.ing.com/transform/d7d8e226-2676-40af-b3c1-e8c201ff9aa6/Persons-Person_At_Desk_Outline","type":"image","width":32,"altTextNL":"\"\"","original":"https://assets.ing.com/m/2050bd366329d143/original/Persons-Person_At_Desk_Outline.svg","extension":"svg"},"paragraphs":[{"componentType":"paragraph","title":"With guidance from an asset advisor","richBody":{"value":"Pension Investing (Pensioenbeleggen)
"},"icon":{"transformBaseUrl":"https://assets.ing.com/transform/2f6736b7-8c7c-45c8-92de-d2f9861ddd89/Products-Umbrella_Outline","type":"image","width":32,"altTextEN":"bank account with insurance","altTextNL":"zichtrekening met verzekering","altTextFR":"compte bancaire avec assurances","original":"https://assets.ing.com/m/390b6cf5d71f8890/original/Products-Umbrella_Outline.svg","extension":"svg"},"paragraphs":[{"componentType":"paragraph","title":"Invest now to enjoy later","richBody":{"value":"Which order types you can choose from depends on the investment instrument and the market in which it is traded. As soon as you enter the order in My ING or the ING App, the order screen shows you which order types are available.
"}},{"title":"Good to know if you are going to sell shares","richBody":{"value":"Do you invest with us through Self Invest (Dutch only)? And do you want to sell shares? Here’s how selling shares at ING works:
In your investment portfolio, select the company of which you want to sell some or all shares.
You place an order, choosing from 4 different stock order types (Dutch only).
You immediately see the transaction costs for each order.
Has the order been executed? Then we update your investment portfolio (Dutch only) and deposit the value of your sold shares minus the transaction costs into your Investment Account.
Good to know
Which order types you can choose from depends on the investment instrument in combination with the market where this instrument is traded. As soon as you enter the order in My ING or the ING App, you will see in the order screen which order types are available.
Whether you decide to buy shares independently through ‘Self Invest’ or choose one of the 4 ready‑made funds, there’s a first time for everything. And even if you already have a bit more experience on the stock market, a quick refresher never hurts, right?
"}},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Investing for beginners","intro":"Check the handy step‑by‑step guide, 3 beginner mistakes, and more","image":{"transformBaseUrl":"https://assets.ing.com/transform/4195d930-98d2-498e-997f-df45f3b60fd5/vermogenthemas-4","type":"image","width":160,"original":"https://assets.ing.com/m/5195559bfb83868b/original/vermogenthemas-4.svg","extension":"svg"},"link":{"url":"/en/personal/investing/investments-at-ing/investing-for-beginners"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Avoid these 6 blunders","intro":"Check what you definitely shouldn’t do when you’re about to buy shares (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/7213c579-581a-4686-bd62-a9511217a076/vermogenthemas-6","type":"image","width":160,"original":"https://assets.ing.com/m/654d327d04400b50/original/vermogenthemas-6.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/beleggen-blunders"}}]},{"componentType":"paragraph","richBody":{"value":"Each episode lasts about 1 minute. This way, you immediately understand why time is your best friend, among other things, and how to keep your emotions under control.
"}},{"componentType":"sectionTitle","title":"Buying shares for beginners in 4 videos"},{"componentType":"cards","cards":[{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Video 1","intro":"Is time your best friend? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/55a8b99e-9585-48ce-a1b0-c2b23363bfbc/Hand-thumb-up-watch-checkmark","type":"image","width":131,"original":"https://assets.ing.com/m/7e460bd110b4a84/original/Hand-thumb-up-watch-checkmark.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/de-sleutels-tot-succesvol-beleggen"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Video 2","intro":"What should you do with your emotions? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/547f0489-c964-4076-b086-06c0e24c2ba0/vermogenthemas-3","type":"image","width":160,"original":"https://assets.ing.com/m/1f6241d6cf7c39a6/original/vermogenthemas-3.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/de-sleutels-tot-succesvol-beleggen"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Video 3","intro":"What is the best way to diversify? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/78b00cea-651c-4aad-8cde-1fb3c6481d62/woman-balance-money-house-spot","type":"image","width":160,"original":"https://assets.ing.com/m/4bb7dca815d0f3c7/original/woman-balance-money-house-spot.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/de-sleutels-tot-succesvol-beleggen"}},{"componentType":"productCard","cardType":"product","cardSize":"small","title":"Video 4","intro":"How do you celebrate achievements? (Dutch only)","image":{"transformBaseUrl":"https://assets.ing.com/transform/f9082eee-a139-4b40-87de-7c0772c0f96c/Toasting-champagne-spot","type":"image","width":160,"original":"https://assets.ing.com/m/678f2cc80e98c9af/original/Toasting-champagne-spot.svg","extension":"svg"},"link":{"url":"/particulier/beleggen/hoe-werkt-beleggen/de-sleutels-tot-succesvol-beleggen"}}]},{"componentType":"sectionTitle","title":"What other (beginning) investors ask"},{"componentType":"accordion","accordionList":[{"title":"Which shares should I buy?","richBody":{"value":"We don’t give you advice on which share you should buy. Make sure you consciously select the companies whose shares you want to purchase. Take time beforehand to understand the company and the market in which it operates.
It’s also possible to follow the prices of investments you find interesting but don’t own yet. You can add them to your ‘Watchlist’, after which you can track their price movements. Free of charge, because this service is simply included in the app.
"}},{"title":"What is a good moment to buy shares?","richBody":{"value":"The ideal moment to step in cannot be determined in advance. What matters is to diversify your investments, both in what (Dutch only) you invest in and when (Dutch only) you invest.
"}},{"title":"How can I learn to invest?","richBody":{"value":"
Buying shares on your own? Getting started with investing can feel pretty exciting. So take your time to explore which way of investing (Dutch only) suits you best and use the handy Starter kit (Dutch only). Learn the basics of investing in 5 steps.
"}},{"title":"What can I buy at ING besides shares?","richBody":{"value":"Through Self Invest (Dutch only), you can invest with us in a global range of shares, investment funds, trackers (ETF’s) and bonds. But also in more complex investments such as structured products, leveraged products, and options. View the different investment instruments (Dutch only) and how they work.
"}}]},{"componentType":"paragraph","title":"The risks of investing in shares","richBody":{"value":"
Investing involves risks and costs. You may lose (part of) your investment. Read more about the risks of investing and how you can reduce them.
*This translation is intended for the customer’s convenience only. In the event of any inconsistency between the English translation and the original Dutch version, the original Dutch version shall prevail.