{"type":"document","data":{"contentType":"onecms:productPage","flexPageMetadata":{"afmBanner":false,"description":"Discuss your personal and business finances with an ING Financial Coach. Gain insight into opportunities, risks and next steps for your business. Free, no obligation, online or at an ING branch.","robotInstruction":{"noFollow":false,"noIndex":false}},"flexZone":{"flexComponents":[{"componentType":"sectionTitle","title":"Is this conversation right for you?"},{"componentType":"paragraph","richBody":{"value":"<p>Do you often think about the topics below? Then a Business Insight Conversation could be a smart next step.</p><ul><li>Your business is growing or changing and you want to organise your finances effectively.</li><li>You want to make more of your assets, for example through saving, investing or building a pension.</li><li>You are unsure about financial decisions such as investing, financing or saving.</li><li>You want insight into the risks facing your business and how you can protect against them.</li></ul>"}},{"componentType":"cta","microCopy":"45 minutes • Online or at an ING branch","textLink":{"text":"Book a free appointment","url":"/zakelijk/financieel-gezond/plan-zakelijk-inzicht-gesprek"}},{"componentType":"sectionTitle","title":"What you'll gain from the conversation"},{"alignedImage":{"position":"right","extension":"png","original":"https://assets.ing.com/asset/de9d2125-cead-47bc-8ca2-9988dfa1a101/Woman-behind-laptop-thinking-about-finances.png","transformBaseUrl":"https://assets.ing.com/transform/de9d2125-cead-47bc-8ca2-9988dfa1a101/Woman-behind-laptop-thinking-about-finances"},"componentType":"paragraph","richBody":{"value":"<p>After the conversation, you&apos;ll know where you stand and what your next steps are.</p><ul><li><strong>Insight:</strong> you&apos;ll get an overview of your business finances and the most important points to consider.</li><li><strong>Options:</strong> you&apos;ll see which choices are available and what their potential consequences may be, helping you make informed decisions.</li><li><strong>Action:</strong> you&apos;ll leave with practical next steps that fit your business.</li></ul>"}},{"componentType":"sectionTitle","title":"How to book your Business Insight Conversation"},{"componentType":"applicationProcess","steps":{"stepList":[{"title":"Book your appointment using the form"},{"body":"Online (video call) or at an ING branch.","title":"Choose what suits you best"},{"body":"This allows us to confirm your appointment.","title":"Select a date and enter your details"},{"body":"Need to reschedule? You can do so using the link in your confirmation email.","title":"Your appointment is confirmed"},{"body":"A 45-minute conversation with a Financial Coach.","title":"The day of your appointment"}],"title":"Follow the next steps"}},{"componentType":"cta","microCopy":"No obligations","textLink":{"text":"Book your conversation now","url":"/zakelijk/financieel-gezond/plan-zakelijk-inzicht-gesprek"}},{"componentType":"sectionTitle","title":"What's on your mind?"},{"componentType":"testimonial","testimonialList":[{"authorInfo":{"authorName":"Starting your business","image":{"extension":"jpg","original":"https://assets.ing.com/m/5d05a90d5213c334/original/starter-aan-het-werk.jpg","publishedAt":"2024-04-03T13:44:41Z","transformBaseUrl":"https://assets.ing.com/transform/19f19075-2697-490b-b3e2-44456470d412/starter-aan-het-werk","type":"image","updatedAt":"2024-04-12T08:11:58Z","width":1280}},"testimonialText":{"body":"I've recently started my business and secured my first assignments. I now have financial questions I'd like to discuss. What risks do I face, how can I build a pension and what else should I be considering?"}},{"authorInfo":{"authorName":"Ready for the next step","image":{"extension":"png","original":"https://assets.ing.com/m/289fd5144fbbfa13/original/Autosalon-25-business.jpg","publishedAt":"2025-01-03T08:11:34Z","transformBaseUrl":"https://assets.ing.com/transform/8c4f5c59-02d0-4d5d-a615-4cfd8419c31a/Autosalon-25-business","type":"image","updatedAt":"2025-01-03T08:12:43Z","width":1920}},"testimonialText":{"body":"I've been running my business for three years and I'm ready for the next step. My partner and I would like to buy a house. Is that possible? In addition, my current company car needs replacing. What financing options do I have?"}},{"authorInfo":{"authorName":"Stability and the future","image":{"extension":"jpg","original":"https://assets.ing.com/m/41c6ec2204744b90/original/Sector-update-services-foto-maart-2023.jpg","publishedAt":"2019-01-28T10:11:09Z","transformBaseUrl":"https://assets.ing.com/transform/c93892b5-d0da-4a90-8e4a-cb6562e6831e/Sector-update-services-foto-maart-2023","type":"image","updatedAt":"2023-12-21T20:43:23Z","width":2508}},"testimonialText":{"body":"My business is doing well and has now been running for eight years. My children would like to go to university. What financial preparation is needed for that? Ideally, I would like to sell my business and use the proceeds to fund my retirement. What if that doesn't work out? What should I have built up as a backup?"}}]},{"componentType":"sectionTitle","title":"Frequently asked questions"},{"accordionList":[{"richBody":{"value":"<p>A Financial Coach works at an ING branch and is trained to provide financial insight and help make different scenarios clear. They offer ideas and options and help you think ahead financially.</p>"},"title":"What is a Financial Coach?"},{"richBody":{"value":"<p>That&apos;s entirely up to you. No matter how big or small your financial question may be, it&apos;s important. Include your question in the comments field of the appointment form and a Financial Coach will be happy to help.</p>"},"title":"Which questions can I ask?"},{"richBody":{"value":"<p>Together with a Financial Coach, you&apos;ll review your financial situation at a high level. You&apos;ll also explore a topic that is particularly relevant to you in more detail. You&apos;ll leave the conversation with practical solutions and concrete guidance to help optimise your financial situation.</p><p>A summary of the topics discussed will be shared with you by email after the conversation.</p>"},"title":"What is in it for me?"},{"richBody":{"value":"<p>You can choose a video appointment from home using your laptop or tablet, or you can meet at your nearest ING branch.</p>"},"title":"Where will the Insight Conversation take place?"},{"richBody":{"value":"<p>Absolutely. For example, you can attend together with your business partner and/or spouse. Simply mention this in the comments field of the appointment form.</p>"},"title":"Can I bring along my partner?"},{"richBody":{"value":"<p>020 - 2061920, 020 - 2061935 and 058 - 2335739 are phone numbers used by ING to contact you regarding a Business Insight Conversation.</p><p>This conversation is offered specifically to you as a customer because your situation may present interesting financial opportunities. Together, we&apos;ll explore how you can make your money work smarter and align it more closely with your goals.</p><p><strong>Important to know:</strong></p><ul><li>You cannot call these numbers back.</li><li>If we are unable to reach you the first time, we will make a second attempt.</li></ul><p>You can always use <a data-type=\"internal\" href=\"/en/bank/safe-banking/getting-started-with-safe-online-banking/check-the-call\">Check the Conversation</a> to verify that the call is genuinely from ING.</p>"},"title":"I was called by 020-2061920, 020-2061935 or 058-2335739, what's next?"}],"componentType":"accordion"}]},"hasMacro":false,"id":"0cec23e8-eb76-4d50-82f1-c872a1716d3b","localeString":"en-GB","mainHeaderZone":{"componentType":"productHeader","coreHeader":{"headerImage":{"extension":"jpg","original":"https://assets.ing.com/asset/f414156b-3a2b-4449-8442-b00ba9316eeb/Young-woman-using-mobile-phone-and-laptop-while-sitting-at-home.jpg","publishedAt":"2021-05-19T11:05:53Z","transformBaseUrl":"https://assets.ing.com/transform/f414156b-3a2b-4449-8442-b00ba9316eeb/Young-woman-using-mobile-phone-and-laptop-while-sitting-at-home","type":"image","updatedAt":"2026-05-20T09:34:20Z","width":7200},"subtitle":"Discuss your personal and business situation with a Financial Coach. Gain insight into relevant topics and opportunities for your business, as well as an overview of key points to consider now and in the future.","title":"Business Insight Conversation"},"cta":{"componentType":"cta","microCopy":"45 minutes | Online or at an ING branch | Free of charge and with no sales pitch","textLink":{"text":"Book your conversation now","url":"/zakelijk/financieel-gezond/plan-zakelijk-inzicht-gesprek"}},"secondaryCta":{"textLink":{"text":"View example questions","url":"https://www.ing.nl/en/business/financieel-gezond/zakelijk-inzicht-gesprek#whats-on-your-mind"}},"usps":[{"body":"Overview of your financial situation","icon":{"extension":"png","original":"https://assets.ing.com/m/5a80b8b6f268a1d6/original/Doorlooptijden.png","publishedAt":"2024-05-15T09:41:24Z","transformBaseUrl":"https://assets.ing.com/transform/70170992-482e-49b0-a7dc-0f1b7981bab1/Doorlooptijden","type":"image","updatedAt":"2024-05-15T09:42:07Z","width":267}},{"body":"Tips for your next steps","icon":{"extension":"png","original":"https://assets.ing.com/m/79db5886ee509b51/original/Handshake-Icon.png","publishedAt":"2024-03-27T09:54:46Z","transformBaseUrl":"https://assets.ing.com/transform/baf47f5c-a292-4191-9f59-ea8f12b43889/Handshake-Icon","type":"image","updatedAt":"2024-06-11T09:49:50Z","width":100}},{"body":"Insight into opportunities for your business","icon":{"extension":"png","original":"https://assets.ing.com/m/7a5e386a745aa40b/original/smiley_smiley_in_love_outline_rgb.png","publishedAt":"2025-01-20T16:21:43Z","transformBaseUrl":"https://assets.ing.com/transform/ee060593-85b7-4f90-a176-f2af21a79cf8/smiley_smiley_in_love_outline_rgb","type":"image","updatedAt":"2025-01-20T16:22:03Z","width":267}},{"body":"⭐ Rated 4.6 out of 5 by other participants","icon":{"extension":"png","original":"https://assets.ing.com/asset/fd8aae40-b81e-406e-bf85-a0761dfb0f93/Check_mark_outline_orange_RGB.png","publishedAt":"2022-05-26T14:51:52Z","transformBaseUrl":"https://assets.ing.com/transform/fd8aae40-b81e-406e-bf85-a0761dfb0f93/Check_mark_outline_orange_RGB","type":"image","updatedAt":"2025-06-19T14:20:37Z","width":267}}],"uspsTitle":"Book a Business Insight Conversation"},"publishDate":"2026-09-07T11:00:09.249+02:00"}}